People love to think of their pets as partners, friends, even family. But pet accidents are stark (and frustrating) reminders that pets are still just pets. So we set out to not only eliminate the messes, but also the discord they cause β€” by having pets tell their side of the story. In this campaign for Resolve, pets do the talking, reminding us humans that whatever happens, it’s no big deal.

 
 

Agency: Havas NY
CCO: Harry Bernstein
ECDs: Kim Baskinger, Pam Kim
CDs: Dorothy Austin, Julian Tippins
ACDs: Cat Johns, Dave Padgett
Copywriter: Blake Fromkin
Jr. Copywriter: Anna Leone
Directors: Director Brothers
Editor: Chuck Willis