Have you ever wondered what it would be like to talk to your coworkers about premature ejaculation for months on end?
Neither had I. But then we got a brief asking us to launch a product that helps guys last longer in bed — K-Y Duration Spray for Men.
With a simple insight in mind, we created TV spots, real-time social posts, and a comprehensive website to help guys last a little longer. Print, out-of-home, and online video rounded out the campaign.
Agency: Havas NY CCO: Toygar Bazarkaya ECD: Israel Garber CDs: Sean Lee, Luke Hughett ACDs: Lindsey Montague, Joseph Delhommer Sr. Copywriter: Catherine Johns Producers: Laura Shuey, Rachel Roderman Director: Benji Weinstein Editor: Mike Ramirez
K-Y INTENSE | Get Her There
When it comes to sex, men finish more often than women. Way, way more often. This inequality is known as the Orgasm Gap. We (re-)launched K-Y Intense to help close it.
We made 3 online videos on a modest budget. The videos quickly racked up thousands of shares and (hilariously personal) comments from viewers who could relate, and K-Y Intense sold out on Target.com and Amazon within the first few days.
Agency: Havas NY CCO: Toygar Bazarkaya ECD: Israel Garber CDs: Sean Lee, Luke Hughett ACD/AD: Lindsey Montague Sr. Copywriter: Catherine Johns Producers: Nick Williams, Rachel Roderman Director: Micah Perta Editor: Mike Ramirez
In addition to the online videos, we also made a pretty risqué TV spot.
LIBERTY MUTUAL | Insurance Friends
What if your friends treated you the way average insurance companies treat you? Well, you probably wouldn’t be friends.
Agency: Havas NY ECD: Israel Garber CDs: Josh Greenspan, Zack Holliday ACDs: Ben Levy, Joseph Delhommer Sr. Copywriter: Catherine Johns Producers: Jill Meschino, Jane Minehan Director: Rob Boocheck
PAMPERS | Game Face
Pampers challenged us to put a baby-centric spin on the 2014 Winter Olympic Games. So we created an app and a social campaign to do just that.
The Pampers Game Face app allowed parents to create their own meme featuring their baby's "Game Face." They could then choose from over 100 lines to accompany the photo, before saving and sharing it with friends and family.
We shared people's Game Faces throughout the Olympics, and created several posts referencing key moments in real time.
We received 25,000+ submissions in just 2.5 weeks (our original goal was 10,000), and our engagement rate on Twitter was 6 times higher than P&G averages.
Agency: Saatchi & Saatchi NY Art Director: Tara Iannotti Copywriter: Catherine Johns Producer: Mea Cole Tefka
In February 2013, we launched an out-of-home campaign in major U.S. cities for Trident describing the different bursts of flavor that unfold when you chew the gum.
Agency: Saatchi & Saatchi NY Creative Director: Brian Carley Art Directors: Tara Iannotti, Fred Marks Copywriters: Catherine Johns, Jimmy McDonald
LIBERTY MUTUAL | Liberty Stands With You
Agency: Havas NY ECD: Israel Garber GCDs: Josh Greenspan, Zack Holliday, Mike Sullivan ACDs: Joseph Delhommer, Eric Molina, Ronney Chong Sr. Copywriter: Catherine Johns Producers: Jill Meschino, Liz Hodge, Alex Zubak Director: David Shafei Editor: Mike Ramirez
TROPICANA | Colorblind Taste Test
People think green juice tastes gross. To launch Tropicana Farmstand Tropical Green, we had to help people get past the off-putting color to discover the delicious taste. So, we designed a taste test to prove that you can't judge a juice by its color.
We won the Tropicana Farmstand business for The Barbarian Group, and within the first week, the video had over 1.7 million views on Facebook.
Agency: The Barbarian Group Art Director: Eva Parlato Copywriter: Catherine Johns
Tropicana Farmstand Tropical Green
PAMPERS | Firsts
Agency: Saatchi & Saatchi NY Creative Director: Tris Gates-Bonarius Art Director: Tara Iannotti
PROGRESSO | Life, Love, and Garbanzo Beans
Is there anyone more qualified to provide advice on life and love than Progresso chefs? Probably. But we had them answer questions posted by Facebook users anyway.