K-Y DURATION
Last Longer
Have you ever wondered what it would be like to talk to your coworkers about premature ejaculation for months on end?
Neither had I. But then we got a brief asking us to launch a product that helps guys last longer in bed.
With a simple insight in mind, we created TV spots, real-time social posts, Pornhub banners, and a comprehensive website for K-Y Duration Spray. Print, out-of-home, and online video rounded out the campaign.
TV
Social/Digital
Never fully appreciated how weird open-plan offices can be until I had to be on Pornhub for this project while coworkers walked by.
Also, my roommate at the time told me he saw our ads on Pornhub and that they were “distracting.” Thanks, I guess?
It was Game 7 of the 2016 World Series. Chicago and Cleveland were tied 6-6 at the end of 9 innings, when suddenly the skies opened up and out came the tarp. After a 17-minute rain delay, Chicago came back with a vengeance to win in the 10th inning. So of course we had to commemorate the moment on social media.
